Social media par log kehte hain ke email marketing purana tareeqa ho chuka hai, lekin haqeeqat is se bilkul ulat hai. Aaj bhi email marketing ka return sab se zyada mana jata hai, kyunke email list par aapka mukammal control hota hai. Social media par aapki reach kisi doosri company ke algorithm ke rehm o karam par hoti hai, lekin email list mein har subscriber tak seedha pohanchna aapke apne haath mein hota hai.
Masla yeh hota hai ke naye log jab email marketing shuru karne ka sochte hain to unhe lagta hai ke ismein bohat paisa lagega. Haqeeqat yeh hai ke aaj kal bohat se behtareen tools bilkul muft mil jate hain, khaas kar shuruat karne walon ke liye. Is article mein wohi tools bataye ja rahe hain jo naye email marketers ke liye behtareen sabit hote hain.
Email Marketing Shuru Karne Se Pehle Yeh Samajh Len
Email marketing tool chunne se pehle kuch bunyadi baaten samajhna zaroori hai. Zyada tar tools free plan mein subscribers ki tadaad aur mahine mein bheji jane wali emails ki tadaad par hadd lagate hain. Yeh hadd shuruat ke liye theek hoti hai, lekin jab list barhti hai to yeh hadd jaldi khatam ho sakti hai.
Yeh bhi zaroori hai ke free plan mein automation ka feature ho ya nahi, yani yeh sahoolat ke jab koi naya subscriber jury to usay khud bakhud welcome email chala jaye, bina aapko manually kuch karne ki zaroorat ke. Kai tools yeh feature free plan mein nahi dete, isliye chunte waqt yeh baat zaroor dekh len.
Brevo: Beginners Ke Liye Sab Se Mukammal Free Plan
Brevo un logon ke liye behtareen hai jo shuru se hi mukammal features chahte hain bina kisi credit card ke. Iski sab se badi khoobi yeh hai ke free plan mein unlimited contacts rakhe ja sakte hain, jo baaki tools mein kam hi milta hai. Automation aur basic CRM bhi free plan mein shamil hai.
Naye email marketers ke liye Brevo aksar pehla intekhaab banta ja raha hai, kyunke yeh ek hi jagah kaafi saari sahoolatein de deta hai jo alag alag tools mein dhoondhni parti hain.
Mailchimp: Sab Se Mash-hoor Naam
Mailchimp email marketing ki duniya ka sab se purana aur mash-hoor naam hai. Iska interface itna asaan hai ke bilkul naye log bhi bina kisi mushkil ke istemal kar lete hain. Free plan mein panch sau contacts tak ki sahoolat milti hai jo bilkul shuruat ke liye kaafi hai.
Templates aur basic reports bhi is mein shamil hain, jo naye users ko yeh samajhne mein madad dete hain ke unki emails kaisi performance kar rahi hain. Jo log sab se aasan aur seedha tareeqa chahte hain, unke liye Mailchimp behtareen hai.
MailerLite: Content Creators Ke Liye Zabardast
MailerLite un logon ke liye khaas kar acha hai jo blog ya YouTube channel chalate hain aur apni email list banana chahte hain. Iska landing page banane ka feature bhi free plan mein shamil hai, matlab email list banane ke liye alag se koi website ki zaroorat nahi.
Interface saaf aur samajhne mein asaan hai, isliye naye users ko koi mushkil pesh nahi aati. Automation ka basic version bhi free plan mein mojood hai.
Sender: Simplicity Ka Behtareen Namuna
Sender apni simplicity ki wajah se kaafi pasand kiya jata hai. Iska interface bohat saaf hai, isliye kisi bhi cheez ko dhoondhne mein waqt zaya nahi hota. Free plan mein kaafi generous limits milti hain, jo naye aur chotay business ke liye kaafi hoti hain.
Jo log doosre tools ki tafseelat se ghabra jate hain aur bas asaan tareeqe se apna kaam karna chahte hain, unke liye Sender behtareen sabit hota hai.
EmailOctopus: Kam Kharcha, Zyada Sends
EmailOctopus un logon ke liye acha hai jo apni list barhane ke sath sath zyada emails bhejna chahte hain, bina jaldi paisay kharch kiye. Iske free plan mein doosre tools ke muqable mein zyada sends mil jate hain, jo un logon ke liye faidamand hai jo baar baar apni audience se rabta rakhna chahte hain.
Beehiiv: Newsletter Chalane Walon Ke Liye
Agar aapka maqsad sirf ek regular newsletter bhejna hai, na ke poori tarah email marketing campaigns chalana, to Beehiiv khaas taur par is kaam ke liye banaya gaya hai. Yeh newsletter creators mein kaafi mash-hoor ho chuka hai, kyunke ismein content monetize karne ke features bhi shamil hain, jaise paid subscriptions bechna.
Kit (Pehle ConvertKit): Bloggers Aur Creators Ki Pasand
Kit, jo pehle ConvertKit ke naam se jana jata tha, un bloggers aur content creators mein kaafi mash-hoor hai jo apni audience se gehra rabta banana chahte hain. Free plan mein das hazar subscribers tak newsletters bheji ja sakti hain, jo shuruat ke liye kaafi zyada hai. Automation ka feature paid plan mein hi milta hai, lekin sirf newsletters bhejne ke liye free plan kaafi mukammal hai.
Sahi Tool Kaise Chunain
Itne saray options dekh kar confuse hona aam baat hai, isliye chand simple guidelines yahan di ja rahi hain.
Agar bilkul shuruat kar rahe hain aur sab se mukammal free plan chahte hain to Brevo se aghaz karen. Agar sirf asaan aur seedha tareeqa chahiye to Mailchimp ya Sender behtareen rahenge. Agar blog ya content creation ke sath email list banani hai to MailerLite ya Kit try karen. Aur agar maqsad sirf newsletter bhejna hai, koi mukammal marketing campaign nahi, to Beehiiv is kaam ke liye sab se behtar hai.
Behtareen tareeqa yeh hai ke ek tool chunen aur usi par tawajjo den. Bohat se naye log baar baar tool badalte rehte hain, jisse na to list sahi tarah barhti hai, na hi kaam mein sathirta aati hai.
Achi Email List Banane Ke Bunyadi Usool
Sirf tool chun lena kaafi nahi, list banane aur usay istemal karne ka tareeqa bhi sahi hona chahiye. Sab se pehla usool yeh hai ke kisi ko bhi bina uski marzi ke apni list mein shamil na karen. Aise emails aksar spam mein chali jati hain aur tool provider bhi aisi harkat par account band kar sakte hain.
Website ya blog par ek acha sa sign up form lagayen jahan log apni marzi se apna email de saken. Kisi cheez ka lalach den, jaise ek free guide ya checklist, taake log sign up karne par majboor hon.
Emails bhejte waqt sirf bikri ki baat na karen. Behtar hai ke zyada tar emails mein kuch mufeed maloomat den, aur kabhi kabhar hi apni service ya product ka zikar karen. Isse subscribers aapko sirf ek bikri karne wala nahi, balkay ek bharosemand zariya samajhte hain.
Naye Email Marketers Ki Aam Ghaltiyan
Bohat se naye log jab email marketing shuru karte hain to kuch aisi ghaltiyan karte hain jo unki mehnat ko kam faidamand bana deti hain.
Sab se badi ghalti hai roz roz emails bhejna. Isse log tang aa kar unsubscribe kar dete hain. Behtar hai ke hafte mein ek ya do baar acha aur mufeed content bhejen, bajaye roz kam quality wali emails ke.
Doosri ghalti hai subject line par tawajjo na dena. Agar subject line dilchasp na ho to log email khol kar dekhenge hi nahi, chahe ander ka content kitna hi acha kyun na ho. Subject line likhते waqt thora waqt zaroor len aur kuch mukhtalif versions try karen.
Teesri ghalti hai list ko saaf na rakhna. Waqt ke sath kuch log emails parhna band kar dete hain. Aise inactive subscribers ko waqtan faoqtan hata dena zaroori hai, kyunke zyada inactive contacts hone se email deliverability, yani emails ka sahi tarah pohanchna, kharab ho sakti hai.
Aakhri Baat
Email marketing shuru karna pehle jitna mushkil ya mehnga nahi raha. Sahi muft tool chun kar, aik chota sa lekin sahi shuruat kiya hua email list waqt ke sath aapke business ya blog ka sab se qeemti asset ban sakta hai.
Meri raay mein har naye email marketer ko shuru mein sirf ek tool chunna chahiye, apni list banana shuru karni chahiye, aur mustaqil mizaji se apni audience ko mufeed maloomat bhejni chahiye. Ek dafa yeh silsila chal nikle, to phir email marketing kisi bhi doosre marketing tareeqe se zyada bharosemand aur asar dar sabit hoti hai.
Agar aap in mein se koi tool pehle se istemal kar rahe hain ya koi aisa tool janten hain jo is list mein hona chahiye tha, to zaroor bataiye taake doosre naye marketers ko bhi faida ho sake.
